← All articles

Opinion · Email Hosting · London

Why We Left Google Workspace
(And Never Looked Back)

25 May 2026 · By Miguel de Sousa Pires · Private Hosting Ltd · 8 min read

There is a moment — and if you have been running a small creative business in London for any length of time, you will know it — when you open your email, stare at the screen, and think: hang on. Who exactly is reading this?

Not dramatically. Not in a tinfoil-hat sort of way. Just quietly, the way Basil Fawlty quietly suspects that something is not quite right at the hotel, before the entire ceiling collapses on a Spanish waiter.

Overheard in a London production office

"Do you think Google reads our emails?"   "Of course not, darling. They just use them to sell us things we already talked about in confidence."

The answer, of course, is that Google does not have a little man in Mountain View sitting with a cup of tea reading your sensitive contracts. It is far more elegant than that. Their systems analyse your email automatically — to serve you better, naturally — which is rather like saying that Benny Hill was just being friendly.

The Price Goes Up. Every Year. Like Clockwork.

In 2019, Google Workspace cost £4.60 per user per month. By 2023 it was £8.28. By 2025, the Business Starter plan — the one that does not include everything you actually need — was £6 per user per month on a locked annual contract. The Business Standard plan, which does include what you need, is £12 per user per month. For a small agency with ten people, that is £1,440 a year for email. Which is fine, until it isn't.

For a ten-person creative agency, Google Workspace Business Standard costs £1,440/year — on a contract you cannot leave without penalty. Private Hosting Ltd typically costs less, with no lock-in, and one person who answers the phone.

Microsoft 365 is not much better. The pricing is comparable, the contract terms are similar, and instead of one product you are paying for seventeen things — Teams, SharePoint, OneDrive, Exchange — most of which you will never open, arranged in a dashboard that looks like it was designed by a committee that had never met a human being.

"I do not want a suite of collaboration tools. I want my email to arrive, to leave, and to remain entirely my business."

What most of our clients say in the first conversation

The GDPR Question Nobody Asks Until They Should

Here is a thing that matters, particularly if you are a London creative business working with clients who care about confidentiality. Google is an American company. Microsoft is an American company. Their servers — many of them — are in the United States. And the United States has something called the CLOUD Act, which allows American authorities to compel American companies to hand over data stored anywhere in the world.

This is not a conspiracy theory. It is a law. It passed in 2018. Nobody made a documentary about it, which is a shame, because John Cleese could have done something magnificent with the scene where a federal subpoena arrives at a data centre in Dublin.

The CLOUD Act, explained simply

"Your data is in Ireland."   "Wonderful."   "But the company that owns it is in California."   "Ah."   "Yes."   "...Ah."

Private Hosting Ltd runs its server in London, England. Your data is subject to UK law and UK GDPR. It does not go anywhere else. There is no CLOUD Act. There is no clever legal argument about where the company is incorporated. It is, quite simply, your email, on a server in London, subject to British law.

Which is not, when you think about it, a very radical proposition. It is just rather rare these days.

The Support Problem (Or: Please Hold, Your Call Is Very Important To Us)

You know how this goes. Something goes wrong with your email. You go to the help centre. You search for your problem. You find a forum thread from 2019 where someone had the same problem, and the answer marked as "helpful" is "have you tried turning it off and on again." You open a ticket. You get an automated response. You get a second automated response telling you that a human will be in touch. The human is in touch four days later, by which time you have either solved it yourself or given up entirely and started using WhatsApp for everything.

When something goes wrong with your Private Hosting Ltd email, you call or SMS one person — the same person who set it up. They know your domain, your devices, and your setup. They pick up.

Private Hosting Ltd is run by one person — Miguel, who has been looking after business email in London since 2003. When something goes wrong, you call him. He answers. He knows your setup because he set it up. This is not a remarkable service model. It is simply what service used to mean, before it became a ticket number and a satisfaction survey.

"It is rather like the difference between ringing your bank and ringing a friend who happens to be a banker. One of them knows who you are."

A client in Soho, on their first year with Private Hosting

The Migration Fear (Unfounded, As It Turns Out)

The single biggest reason businesses stay with Google or Microsoft long after they have stopped being happy with them is the migration. All those years of email. All those contacts. The calendar. The shared folders. Moving it sounds like a project — the kind that requires a consultant, a timeline, and a risk register.

It does not. We have done it hundreds of times. We log in to your existing provider, take a full copy of everything — every email, every folder, every contact, every calendar entry going back to the beginning of time — and migrate it to our server while you carry on working. On switchover night, the DNS changes. By morning, you are live. We are there, in person or remotely, to walk every device through the new settings one by one.

What clients expect vs. what actually happens

Expected: Three weeks of chaos, lost emails, and a very awkward call with a client in Berlin.   Actual: "Oh. Is that it? I thought it would be much worse."   Yes. That is what they all say.

Every single client who has migrated to us has said some version of the same thing afterwards: "that was much smoother than I expected." Not one has gone back.

So Who Is This For, Exactly?

Private Hosting Ltd is not for everyone. If you need SharePoint, Teams, and a unified productivity suite that integrates with your ERP system, Microsoft 365 is probably the right answer and we wish you well.

But if you are a film production company, a PR agency, an architecture practice, a photography studio, or an independent creative professional — if you send confidential contracts, sensitive briefs, unreleased work — if you value the idea that your business correspondence is, in fact, your business — then you might find that private email hosting in London, from a company that has been doing only this since 2003, is exactly what you have been looking for.

Private Hosting Ltd has operated since 2003. In over twenty years, two clients have left. The retention rate is 100%. The server is in London. The support is one person. From £15/month per domain.

As Del Boy would say: lovely jubbly.

Or as Corporal Jones would put it: don't panic. Your email is perfectly safe. It always was. You just did not know it yet.

Thinking about switching?

Write to us or call. We will tell you honestly whether we are the right fit.

vip@private-hosting.com →